Introduce a European Capital of Culture and the city’s leading luxury hotel

Client:

Hotel Telegraaf, Tallinn, Estonia

Strategy:

Introduce a relatively unknown city break destination to the UK market and furthermore introduce other parts of this fascinating country to the media via several press trips focusing on leisure spa breaks and luxury breaks.  Work with a selection of Estonian brands pre and during trip to showcase as much of Estonia as possible.

a walk in a estonia park Introduce a European Capital of Culture and the citys leading luxury hotel

Results:

Evening Standard, The Times, Spa Secrets Magazine, Sunday Times Travel Magazine, Metro, The Player International Book, Conference & Incentive Travel Magazine amongst others.

hotel room in estonia 1024x682 Introduce a European Capital of Culture and the citys leading luxury hotel

estonia aerial view 1024x699 Introduce a European Capital of Culture and the citys leading luxury hotel