The promotion of a London Grande Dame five-star luxury hotel

Client:

The Stafford London, UK

Strategy:

To position The Stafford London as one of the finest independent ‘Grande Dame’ hotels in London. The hotel had previously been part of a group and under new owners it wanted to position itself further as an iconic five-star British hotel in the capital city. The hotel’s history, American Bar, wine cellars and special events were profiled across the media with dedicated stories. Events included monthly Literary Afternoon Teas with guest authors promoting their latest books.

Main House Master Suite The Stafford London 1024x645 The promotion of a London Grande Dame five star luxury hotel

Results:

VOGUE Magazine, ELLE Magazine, BRITAIN Magazine, Country & Townhouse Magazine, Waitrose Magazine, Daily Telegraph, Daily Mail, Evening Standard, HELLO Magazine, OK! Magazine, Cocktail Lovers Magazine, CityJet In-Flight Magazine, Flybe In-Flight Magazine, Mayfair Life Magazine, Mayfair Times Magazine, New Style Russian Magazine, Japan Journey Magazine, DEPARTURES USA Magazine, Russian UK Magazine, The Business Travel Magazine, ABTA Magazine, Manchester Evening News amongst others.

Cellars1 1024x702 The promotion of a London Grande Dame five star luxury hotel Blue Ball Courtyard The Stafford London 1024x679 The promotion of a London Grande Dame five star luxury hotel The American Bar at The Stafford London 1 2016 1024x768 The promotion of a London Grande Dame five star luxury hotel