Celebrate the treasures of St James’s at the iconic Stafford London

• 100 years of history at the five-star Stafford London, home to The American Bar
• The Stafford London’s secret courtyard open daily for breakfast, lunch and dinner
• Treasures of different sorts in the world-famous local shops and galleries
• Private dining under London in the 380-year old Stafford Wine Cellars

The American Bar 1 1024x653 Celebrate the treasures of St Jamess at the iconic Stafford London

Some of London’s finest architecture can be found around Mayfair’s Georgian squares and streets. St James’s Street offers visitors world-famous shops including a hatter and shoemaker, whilst Jermyn Street dating back to the 1680s, is home to clothing shops showcasing the best of British. The Stafford London, one of the city’s leading five-star hotels is filled with local history and offers visitors two entrances into the hotel, restaurant and bar. The main entrance is from St James’s Place and the other more ‘secret’ entrance is via Blue Ball Yard directly off St James’s Street.

As visitors walk down Blue Ball Yard, they are met with The American Bar’s alfresco dining terrace where breakfast, lunch and dinner are served daily. The American Bar invites guests on a voyage of discovery, with a vast selection of memorabilia on display, donated by former guests. As visitors order a cocktail, whiskey or meal, they can explore sporting items, military ties, caps, paintings and signed celebrity photographs among other items, all donated over the years. Each item has its own story that has been shared countless times in the bar.

Recently, a new healthy breakfast menu was unveiled in The American Bar. Breakfast is served daily between 8am and 11am. After that time, the bar remains open until 11pm or 1am for residents, serving lunch, dinner and a selection of classic cocktails, whiskeys and wines. Alfresco dining at The American Bar is truly unique. Guests can sit under the sun or night sky in the heart of Mayfair with no cars in sight and enjoy food and drink and even a cigar from the cigar menu.

Founded in 1912, The Stafford London has 104 individually decorated bedrooms and suites split across the Main House and the Carriage House. Just outside the hotel, guests will find Green Park and St. James’s Park which serve as a quiet oasis during time in the City. Buckingham Palace is just a short stroll away. The Stafford’s Executive Concierge Frank Laino can also take guests on a walking tour of the “Secrets of St James’s” introducing visitors to some of London’s historical establishments and hidden gems. His 16 years at the hotel means he knows the area inside out.

The Stafford London exterior 1 low res Celebrate the treasures of St Jamess at the iconic Stafford London

The area has long been London’s showcase of the best in modern heritage and luxury craftsmanship including shirt maker Turnbull & Asser, bookmaker John Lobb , hatter Lock & Co, and a distinguished array of vintners, barbers and cigar shops – all of which provide the daily necessities for the English gentleman. The internationally-revered community of art galleries and dealers ranges from contemporary works at the ICA or White Cube to Old Masters and world-famous masterpieces at Christie’s. Wine shop Berry Bros & Rudd has been located here since 1698 offering an extensive range of wines and spirits. The Stafford London have worked with all these establishments for many years and can organise one-on-one bespoke consultations and visits.

Private dining is a big part of The Stafford London’s story with five very different rooms available. The most exciting of these, The Stafford Wine Cellars, will keep guests talking forever about their experience. The Stafford Wine Cellars built in the 17th Century by Lord Francis Godolphin are 380 years old and today house some 8,000 bottles of the finest wine. The compelling history of the cellars includes being used as an air-raid shelter in WW2. As visitors arrive they are greeted with an informal museum of artefacts left behind in wartimes. The Stafford London is fortunate to have Master Sommelier Gino Nardella who has been here for almost 40 years. The wine list at The Stafford London is extensive and covers all of the Old world and much of the New world. 17 wines are available by the glass.

With its mix of old and new architecture, St James’s has become a wonderfully eclectic destination where one can work, shop, eat and play. Which makes The Stafford London the perfect base to explore the many galleries and theatres, royal parks and palaces, and also to eat and drink throughout the day.

16 – 18 St. James’s Place, London, SW1A 1NJ 020 7493 0111 www.thestaffordlondon.com