Countdown to Hay-on-Wye’s New Hotel – Launching February 2017

“Give me books, fruit, wine and fine weather and a little music out of doors, played by somebody I do not know” John Keats, British Poet

Swan at Hay Hotel Exterior 2017 1024x683 Countdown to Hay on Wyes New Hotel   Launching February 2017

The Swan at Hay is set to open following a complete refurbishment in February. The grade II listed Georgian building and former coaching inn will launch with 19 bedrooms, a restaurant, bar and wedding and events hall. The launch will elevate the hotel to become the leading destination in the famous market town of Hay-on-Wye in Wales.

Hay-on-Wye is a book lover’s dream, filled with almost 40 bookshops. Each May the literary world floods into the delightful market town. The Swan at Hay is at the heart of so much in this iconic town. There are also plenty of galleries, antique shops and craft shops highlighting local creative talent. The Swan at Hay is the perfect base for exploring the north-easternmost tip of the Brecon Beacons National Park, ideal for outdoor activities including walking, cycling and canoeing close by.

The Head Chef at The Swan at Hay is Jerry Adam whose most recent role was at Michelin-starred Ynyshir in Wales. Jerry also worked at The Swan at Hay’s sister hotel Llangoed Hall for three years, under head chef Nick Brodie. Prior to that Jerry spent time at other Michelin-starred destinations including the Bath Priory. Jerry is currently finalising his menus for the 30 cover restaurant and 25 cover bar and this spring a herb kitchen garden will also be unveiled. The menus will reflect a modern approach and Jerry will offer seasonal Welsh dishes using local produce. Jerry is already working with a selection of local Welsh suppliers.

Located in the centre of Hay-on-Wye, on the edge of the Brecon Beacons National Park, The Swan at Hay is working with local professionals and suppliers. The refurbishment has included external works to the building including a new roof and the entire refurbishment of the interior with totally redesigned bedrooms and bathrooms and transformed public areas including the street facing restaurant and separate bar area. The Swan at Hay is licensed to hold civil ceremonies and the hotel can cater for up to 120 guests.

Room with a hill view at The Swan at Hay 1024x683 Countdown to Hay on Wyes New Hotel   Launching February 2017

With local partnerships in mind, The Swan at Hay has partnered with Myddfai Trading Company for the bathroom toiletries. Myddfai is a social enterprise working with challenged adults,  helping them achieve more. The company offers innovative and environmentally friendly products made in Wales all Paraben and cruelty free. The artwork at the hotel was purchased from one of Wales’s best galleries – The Lion Street Gallery, also located in Hay-on-Wye. The gallery mainly promotes artists who work in Wales and the Borders. All of the crockery has been handmade bespoke for The Swan at Hay in Hay-on-Wye by Pauline Patterson. The hotel’s coffee supplier, also based in Hay-on-Wye,  is Black Mountain Roast who offer small batch coffee, fresh from Wales.

The Swan at Hay’s sister hotel in Wales is Llangoed Hall, located a 20 minute drive away in the village of Llyswen. Llangoed Hall was awarded AA Hotel of the Year 2013-2014 following an extensive refurbishment and its restaurant has been awarded 3 AA Rosettes.

Celebrating books and the Hay Literary Festival, The Swan at Hay will also offer guests a small library area where they can pick up a book and also a local map with information on the many book shops. The Swan at Hay will also unveil a selection of literary salons in 2017/2018 hosted by journalist and author Liz Hoggard.

Ronan Hunter is the General Manager at The Swan at Hay and he is currently overseeing the final phase of the refurbishment.  Ronan has vast experience across the hospitality industry across the UK including five years at the five-star Celtic Manor Resort where he re-launched and rebranded their 3 AA Rosette restaurant. Ronan also spent time at Michelin-starred Castle Hotel in Taunton and Michelin-starred Restaurant with Rooms; Crown at Whitebrook.

Ronan comments: “We are in our final phase of a big refurbishment programme which has lasted over a year and we are very excited about our imminent launch. We have invested across the property and also appointed a rising star as Head Chef. We have worked with many local organisations and individuals helping to drive the local economy. I look forward to a successful 2017 and to attracting even more visitors to the wonderful town of Hay-on-Wye in Wales, year-round.”

New website coming soon:

B&B priced from £125 per room per night