Discover 10 Laura Ashley Moments at Llangoed Hall

In 1987, Sir Bernard Ashley bought Llangoed Hall in mid-Wales and restored the Hall to its former glory. Although Welsh born Laura Ashley never actually lived at Llangoed Hall, her influence can be seen throughout the hotel. It was after her premature death over 30 years ago, that Bernard created the hotel to include many of her memories. Today, after an extensive award-winning refurbishment, these memories have very much been maintained and help shape the guest experience at this unique hotel and include:

Llangoed Hall 01 Discover 10 Laura Ashley Moments at Llangoed Hall

Afternoon Tea

Guests can enjoy an afternoon tea dedicated to Laura Ashley. The Laura Ashley Afternoon Tea includes a glass of Elderflower Champagne, a selection of floral teas, finger sandwiches, scones and various cakes all served on bespoke Caverswall crockery inspired by Laura Ashley’s design style.


Laura and husband Bernard owned a unique collection of art, on display at the hotel today. Their personal collection includes sketches by the American-born artist and society wit, James McNeil Whistler and works by Herman Dudley Murphy and Augustus John. Adding interest and character to the hotel, guests at Llangoed can browse the collection at anytime during their stay. Other artists whose works are on display include John Robertson Reid, Harry Van Der Weyden, Charles Hodge Mackie and James Bolivar Manson.


Each of the 23 bedrooms is decorated with rich fabrics, antique mirrors, Roberts radios and cast-iron baths. Many have four-poster beds. There’s even a decanter of sherry in each room. It’s like stepping back in time, except for the TV and free wi-fi. All rooms feature original Laura Ashley pieces and one bedroom is entirely decorated with her original first wallpaper.

Campaign Photographs

Black and white Laura Ashley campaign posters and photographs are located in the events space of Llangoed Hall and show early photo shoots promoting Laura’s first collections, many produced around Wales. Her 1970s campaign can be seen at the hotel.


The crockery is inspired completely by Laura Ashley’s floral designs and features roses and butterflies. The crockery can be seen during all meals and has been exclusively designed for Llangoed Hall and is 24k Gold Fine Bone China made in the UK.

Family Photographs

Treasured original framed photographs of the Ashley family are on display across Llangoed Hall and guests feel as though they are staying in a stunning family home.

First Ever Garment

Laura Ashley’s first ever garment – an apron – is framed and on display on the top floor of Llangoed Hall. Fans come from around the world to photograph this treasured garment.


There are 17 acres of landscaped gardens at the hotel. The maze features a variety of flowers including roses, inspired by Laura Ashley and the gardens also include an extensive kitchen garden.


Llangoed Hall is Wales’s ‘green hotel’ and can grow 45% of the vegetables, soft fruits and herbs that they require in winter. It is during the summer that the gardens truly come alive and the hotel enjoys some 95% sustainability meaning chefs can pick produce and have this delivered to the plate in 2 minutes preserving both flavour and freshness. Guests will also see three busy egg houses – Chicken, Duck and Quail, all here for their eggs.


Laura Ashley is one of Wales’ greatest fashion successes. Laura was born in Wales and her main factory was located in Mid Wales. Her first shop opened in London in the 60s and there were shops around the world including in Paris, San Francisco and Tokyo. A store was later opened in Cardiff, a dream location for Welsh Laura. The Laura Ashley Book of Home Decorating was also published in the 80s highlighting her now growing empire which included fashion and home furnishings. Laura opened an additional factory in the 80s in Wales to meet global demand. Whilst the company was later sold, the name remains and Laura Ashley continues to be celebrated as Wales’s number one fashion success story.

Explore a truly unique award winning hotel with a fashionable history!

Llangoed Hall 11 Discover 10 Laura Ashley Moments at Llangoed Hall

Llangoed Hall, Llyswen, Brecon, Powys LD3 0YP 01874 754525 Twitter@ TheLlangoedHall

A night at Llangoed Hall is priced from £150 B&B based on two sharing