Discover Hay-on-Wye’s Foodie Destination with Rising Chef Jerry Adam

  • Rising star Head Chef Jerry Adam has created seasonal menus using local produce
  • Within two months of launch Jerry Adam secures 2 AA Rosettes
  • The Garden Room Tasting Menu showcases Jerry’s innovative style of cooking 

The Swan at Hay launched in the heart of Hay-on-Wye, Wales in February. The hotel underwent a complete refurbishment and is home to 19 bedrooms, a restaurant and two separate bars where guests can also dine. The hotel has now been awarded 4 Stars by the AA and Visit Wales.

Head Chef Jerry Adam at Swan at Hay Hotel 2017 kitchen Discover Hay on Wyes Foodie Destination with Rising Chef Jerry Adam

Jerry Adams is Head Chef at the hotel and after only two months, The Garden Room restaurant has secured two AA Rosettes. The 30 cover Garden Room restaurant is open daily under Head Chef Jerry Adam. The Garden Room retsaurant offers two menus; a new 9 Course Tasting Menu (£75) and a 5 Course Dinner Menu (£40), both available Tuesday – Saturday. The aim is to offer as many seasonal Welsh dishes as possible using local produce and working with local suppliers. For the Dinner Menu, the diner selects a First, Second and Third dish and in between two other surprise courses are served, a pre-starter and a pre-dessert. A recent sample menu includes:


Smoked Salmon, Fermented Pineapple, Broccoli Stem

Lamb Sweet Breads, Cauliflower, Black Garlic

Prawn, Pink Peanut, Bean Sprouts, Coriander, Lime

Potato, Charred Onion, Smoked Eel, Fermented Onion Dressing

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Welsh Black Beef Cheek, Oyster, Dulse, Sea Lettuce

Venison, Fermented White Cabbage, Pumpkin Seeds, Mineola

Poached Trout, Brown Shrimp, Mace, Cucumber, Sea Vegetables

Crisp Tofu, Celery, Mushroom, Hemp

Tonight’s Savoury Course-£6 supplement

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White Chocolate Aero, Kombu Granita, Spirulina

Passion Fruit Curd, Coconut, Meringue, Yoghurt

Caramel, -8 verjus, Golden Raisin, Cocoa Nib

Chestnut, Cremovo, 100% Valrhona, Chocolate Tofu

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With its location nestled in the Welsh and Herefordshire Border Marches, the hotel has access to a wide variety of producers including pork from C.J Gibbons butchers from Hay-on-Wye, The Welsh Venison Centre near Brecon and Castle Street Green Grocers in Hay-on-Wye.

Jerry’s most recent role was at Michelin-starred Ynyshir in Wales. Jerry also worked at The Swan at Hay’s sister hotel Llangoed Hall for three years, under head chef Nick Brodie. Prior to that Jerry spent time at other Michelin-starred destinations including the Bath Priory.

The grade II listed Georgian building was built in 1812, however a coaching inn on the site was first mentioned in the early 1700s. The hotel is located on Church Street in the heart of the famous market town Hay-on-Wye, which over the years, has become internationally recognised, as the ‘Town of Books’ thanks to the bi-annual Hay Literary Festival.

Hay-on-Wye is a book lover’s dream, filled with almost 40 bookshops. Each May the literary world floods into the delightful market town. The Swan at Hay is at the heart of so much in this iconic town. There are also plenty of galleries, antique shops and craft shops highlighting local creative talent. Hay-on-Wye is now also a foodie destination under Jerry Adam.

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Jerry also oversees the two more casual bars. A bar menu is served in either the 1812 Bar (named after the date the hotel was built) with 25 covers or The Market Bar. The Market Bar overlooks the functioning market and dogs are welcome in this bar. The design is rustic with wood salvaged from the original stables. Mains include ‘Welsh Pork & Leek Sausage, Mustard Mash, Shallot’ (£13.50) and ‘Pappardelle, Butternut Squash, Sage Beurre Noisette, Goats Cheese, Pine Nut’ (£13.50). There are around 12 main dishes to select from.  A Monday – Saturday set lunch menu is also available throughout the dining spots priced £20.00. Guests and visitors are free to dine selecting from any of the menus where they like at the hotel.

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The Swan at Hay is licensed to hold civil ceremonies and the hotel can cater for up to 120 guests. The hotel is also home to a smaller meeting and events room which can cater for up to 12 guests.

The Swan at Hay is family friendly, pet friendly (4 rooms allow pets for a £15 fee) and offers a car park at the side of the hotel. The hotel is the perfect base for exploring the north-easternmost tip of the Brecon Beacons National Park, ideal for outdoor activities including walking, cycling and canoeing close by.

Enjoy Hay-on-Wye’s foodie destination and pick up a cookbook to take home, from one of the many bookshops in town.

Church Street, Hay-on-Wye, HR3 5DQ 01497 821188

B&B priced from £125 per room per night

Getting there: the nearest train station is Hereford and then it is a 30 minute taxi ride or a bus journey. Bus journeys are not frequent. Recommended taxi firm is Hi-Town Taxis 01432 354321.