London’s St James’s Combines History and Culture with The Stafford London at its Heart for Over 100 years

- Nestled amongst Royal Parks and Palaces, The Stafford London is in the heart of St James’s
- An Independent 5-Star Quintessentially British Hotel, Restaurant and Bar with outdoor terrace
- Five minutes’ walk from luxury fashion stores, West End theatres and galleries

Carriage Suite 1024x610 Londons St Jamess Combines History and Culture with The Stafford London at its Heart for Over 100 years

With an unparalleled concentration of listed buildings and conservation areas, St James’s is the capital’s grandest quarter. It is the birthplace of the coffee house and the English restaurant.

And now the Crown Estate’s facelift of St James’s has effectively created a new village south of Piccadilly – bringing into the area over 70,000 square foot of retail space as well as new offices and restaurants.

St James’s is of course the capital of menswear, famous for its Royal Warrant Holders (including hatters, bookmakers, shirt makers and luxury grooming specialists). And now the estate boasts unique flagship stores from Barbour, Daks, Cath Kidston, Tiger of Sweden, JM Weston and bespoke shirt maker Emma Willis.

With its mix of old and new architecture, St James’s has become a wonderfully eclectic village where one can work, shop, eat and play. Which makes The Stafford London the perfect base to explore the many art galleries and theatres, royal parks and palaces.

An independent historic hotel, The Stafford London is as timeless as the city it belongs to. Founded in 1912, it has 105 individually decorated bedrooms and suites split across the Main House and the Carriage House.

Tucked amidst the quaint, historical district of St James, just off Piccadilly, it has a surprisingly discreet and peaceful setting with the city’s hustle and bustle only a few steps away.

Just outside the hotel, you will find Green Park and St. James’s Park which serve as a quiet oasis during your time in the City. Buckingham Palace and Mayfair are just a short stroll away.

The hotel has the feel of a private residence. In fact the Lyttelton lounge and restaurant are the former dining room and drawing room of Lord and Lady Lyttelton (who owned one of the finest townhouses in London in the 17th century). A descendant of the aristocratic Lyttleton-Spencer family, Edward Spencer the 8th Earl Spencer, was the father of Diana, Princess of Wales.

The American Bar at The Stafford is an institution in its own right. During WW2 The Stafford served as a club for American and Canadian officers until 1945. Today, The American Bar’s collection of memorabilia is a mix of items donated by guests of the hotel started by an American guest who donated a wooden carving of an American eagle. The Stafford’s Executive Concierge Frank Laino can also take guests on a walking tour of the “Secrets of St James’s” introducing visitors to some of London’s historical establishments and hidden gems. His 16 years at the hotel means he knows the area inside out.

The area has long been London’s showcase of the best in modern heritage and luxury craftsmanship including shirt maker Turnbull & Asser, bookmaker John Lobb , hatter Lock & Co, and a distinguished array of vintners, barbers and cigar shops – all of which provide the daily necessities for the English gentleman.

The internationally-revered community of art galleries and dealers ranges from contemporary works at the ICA or White Cube to Old Masters and world-famous masterpieces at Christie’s.

Fans of wine won’t be disappointed in St James’s with wine shop Berry Bros & Rudd here since 1698 offering an extensive range of wines and spirits. The Stafford London is fortunate to have Master Sommelier Gino Nardella overseeing its 380-year old Wine Cellars. Gino’s experience is vast, from his childhood spent on the family owned vineyard in Southern France to over 40 years accumulated experience as a Sommelier. The wine list at The Stafford London is extensive and covers all of the Old world and much of the New world. 17 wines are available by the glass. Regular wine events take place at the hotel with dinners paired with selected wines from a different vineyard / grape variety often.

Why not pick up a rare book or discover a London author at Sims Reed, established in 1978? Sims Reed is now one of the leading antiquarian booksellers in London. The Stafford London also celebrates authors with monthly “Stafford Saturday Salons” where each month an author presents their new book over tea and a Q&A with London journalist Liz Hoggard.

St James’s link with royalty remains strong. And this year The Royal Family announced plans to rent out luxury apartments in St James’s Palace for the first time in history. The lucky tenants will find their neighbours include Princesses Beatrice and Eugenie, as well as Prince Charles and the Duchess of Cornwall next door at Clarence House.

St James’s position as a stimulating and eclectic shopping and dining destination is unrivalled. Book in now for a stay at the Stafford London to celebrate the new St James revival.

16 – 18 St. James’s Place, London, SW1A 1NJ 020 7493 0111 www.thestaffordlondon.com