New Marrakech design hotel unveiled. Truly original aesthetic, designed by world-famous Charles Kaisin Inspired by the Baudelaire poem ‘L’invitation au voyage’
29 Jan 2016
Where better to unveil a boutique design hotel than in Marrakech, a city full of hidden artistic treasures and unrivalled craftsmanship? Launching in February 2016, the highly original decor of Almaha Marrakech was conceived by Belgian architect and designer Charles Kaisin, drawing inspiration from the famous Charles Baudelaire poem ‘L’invitation au voyage’. To fully experience the magic of this city is to combine the excitement of the medina and then retreat to Almaha Marrakech, a new riad that embraces tranquillity in this great red city.
This new riad hotel, with 12 individually styled bedrooms, is a tranquil hideaway, located in Marrakech’s oldest neighbourhood, the Kasbah, where the former royal stables once stood. As guests enter the vast wooden doors at Almaha Marrakech, they are instantly immersed, surrounded by unique craftsmanship and welcomed with warm Moroccan hospitality.
Both innovative and disciplined in approach, Charles Kaisin has combined traditional Moroccan design, including centuries old traditional craftsmanship, with more contemporary design elements. Charles comments: “I’ve chosen to use geometry as a language base across the hotel”.
Small enough to offer guests an individually tailored experience, Almaha Marrakech is an independent luxury riad that provides a range of luxurious facilities. From the underground hammam and spa designed to relax and stimulate the senses, to the roof top terrace, where guests can dine and enjoy the swimming pool, which is open throughout the day. The Pixel Room is perfect for mint tea, pastries and evening drinks and The Library for breakfast, lunch and dinner; both offer marked design contrasts.
Charles Kaisin is known for a variety of creative projects including interior design projects, installations and product design. Charles was recently involved with the Hermes launch in Boston, USA, helping to deliver a creative and memorable reveal. Almaha Marrakech is his first hotel project and the design can be summarised as follows:
• Visual mathematics: the cyclical rhythm of traditional Moroccan music throughout the hotel
• Moroccan art: adapting domestic art to each situation, highlighting the craftsman as a true artist who creates unique designs for each new creation
• Fusion of Bedouin art and Marrakechi art: the carpets throughout Almaha Marrakech match up two definite designs
• Modest materials used by the finest craftsmen/craftswomen with multigenerational family traditions applied: use of leather, silver, wrought iron, glass, tiles, wood, ceramics and weaving that are all authentically Moroccan
• Poetry: ‘Invitation to voyage’ is the journey guests are invited on as they enter Almaha Marrakech and throughout their stays
There is nowhere on earth like Jemaa el Fna, the most famous square at the heart of authentic Marrakech. There is nowhere like the Pixel Room at Almaha Marrakech that best celebrates that heady blend of discoveries from this unique square. Transformed images on silk of Jemaa el Fna have been used in the Pixel Room showcasing thousands of Marrakechis who cross the square daily. Charles notes: “The 23,000 pixelised images all become a fact. By using the diamond shape and the silk fabric, the geometry becomes more sensual. Each singular part is very sober on its own, symbolising cosiness”. Charles’ ultimate aim was to display these snugly fitting silk cushions to form a rainbow of Moroccan colours and impressions best reflecting the daytime activities and night-time spectacles of this famous square.
The Library at Almaha Marrakech is fully influenced by the poem ‘Invitation to voyage’ where the author writes about luxury, peace and pleasure. Charles comments: “The content of the poem is a starting point to understanding the interior design of Almaha Marrakech. It is an invitation to open your mind and discover other cultures whilst feeling at home”. A vast range and diverse collection of 1083 books celebrating French literature have been folded, not damaged, and are still able to be read. Each page is folded to show a letter in the spine of the book. With all these letters together, guests can discover and read the whole poem. Charles further remarks: “Each of the books also becomes an architectural construction through the direction and orientation of each fold”.
The hammam and spa at Almaha Marrakech has been created by Charles using zellige elements (mosaic patterned titles) designed to enhance the guests’ peaceful state of mind. Five different hammam rituals are available and additionally ten massages are offered.
So, does Charles Kaisin think Marrakech will continue to evolve as a design destination? “This is no doubt in my mind, creativity and inspiration flourish across Marrakech, add to that a temperate climate and great proximity to many European destinations and the city will continue to flourish in 2016 from a design perspective”.
Marrakech is known for its souks and the medina, providing a theatrical day-to-day setting. An existing design culture is evident throughout Marrakech whilst a growing vibrant art and photography scene continues to develop. Guests should head to the Galerie Noir Sur Blanc to discover local and international talent. The Matisse Art Gallery is also a must visit for rising and established artists. For photography, Gallery 127 offers a wide selection of international photographs whilst the MMPVA (Marrakech Museum for Photography and Visual Arts) is scheduled to launch this year cementing Marrakech as North Africa’s leading cultural destination. The Maison de la Photographie is a dream for lovers of vintage photography and contains thousands of photos dating back to 1870. There is a terrace here too with stunning views ideal for those with an eye for taking a memorable photograph. Over at the Dar Si Said, guests will discover the Museum of Moroccan Arts, home to one of Marrakech’s oldest items among more fashion forward items. This is just the art and photography element of this city. Marrakech has extensive palaces, restaurants, museums, gardens and of course the Jemaa el Fna which entertains for hours and hours day and night.
“We should have a room,
Never out of bloom…”
Almaha Marrakech invites guests to voyage and discover this unique hotel in this spectacular setting.
Derb Ben Zina 55 – 40040 La Kasbah, Marrakech – Morocco +21 252 4386782
Accommodation, breakfast, afternoon mint teas and pastries from €310.00 per room per night
(Special launch rate of €186.00 per room per night, valid on two night stays until 17th March)
Media enquiries: boutique da silva public relations
Peter email@example.com Paula firstname.lastname@example.org +44 7727 084058
Charles Kaisin available for interview via boutique da silva public relations
Information on Charles Kaisin http://www.charleskaisin.com